In the current climate, having a really strong website is one of the most important things you can do for your business. There are companies that offer service to help businesses in the online world, such as white label SEO services. With a lot of companies having to go digital and get online, many for the first time ever, in order to cope with the coronavirus crisis, here are a few ways to make the most out of your website and make sure that it is as user friendly as it can possibly be…
Get the information across well – Customers who visit your site will want to know more about you and the products or service that your company offer. But it is important not to bombard them with far too much information in one go. If people log onto a site and see lots and lots of words when they have come to buy something it can be overwhelming. Keep the information clear and relevant.
Make the site easy to navigate – One of the easiest ways to lose a potential customer is with a website that is difficult to navigate around. Label options clearly, try not to put so much on a menu that it is confusing. Make it clear and easy for customers to find what they want and use good pictures too.
Keep your Colour Scheme Simple – Your colour scheme is part of your brand, and there is a lot of research that you can use when it comes to branding. When it comes to your website, it is important that you keep the colour scheme to match your branding and consistent throughout your site. Changing colour and font all over the site only creates a confusing site that doesn’t look professional.