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Should you consider a .tech domain name?

September 22, 2020 3:42 pm

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Domain names consist of two parts; a top level domain (TLD), and a second level domain (SLD). The second level domain is, somewhat confusingly, what appears first. It is what most people would say was the ‘name’ of the website – so “bbc” in bbc.co.uk or “youtube” in youtube.com. The TLD is everything that comes after the dot (and is also known as the domain extension).

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Domain names have been around since the birth of the web and there were initially restrictions in terms of what could be used. The .com extension was intended for all things ‘commercial’, the .edu extension for education-related websites, the .gov extension for government institutions, and the .org extension for charitable organisations. In recent times, hundreds of new extensions have become available as the regulations around naming have been relaxed. This has seen an increase in the use of extensions such as .net and .store.

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Another that has proved popular, especially for start-ups in the technology arena, is the extension .tech

For technology start-ups, this makes more sense than using .com as it tells the outside world more about the business. If paired with a short and snappy brand name, it can create a unique and memorable URL that can also act as a recognisable brand itself.

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You can register a domain via a registrar service such as the one offered at https://www.names.co.uk/domain-names.

Many businesses have multiple domain names that divert to their main site so it is easier for people to find them.

Why choose a .tech extension?

1. Availability

If you are just starting out, it is a distinct possibility that the domain names www.yourcompany.com and www.yourcompanyname.net are already registered/used. This is because the .com, .net, and .org extensions have been around for decades and there are billions of websites in existence. However, the chances that the domain www.yourcompanyname.tech is already in use are very small because of the relative newness of this extension.

2. Relevance

A tech startup is able to use a .tech domain to display their niche and their innovation. Such a domain is relevant to their sector and allows them to build a brand that looks authoritative and influential. A good example is Care Team – a technology healthcare startup that uses www.careteam.tech.

3. Searchability/SEO

Newer domains such as .tech are just as good as traditional ones when it comes to SEO.

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