Recently I have been listening to the radio more and more. One thing that caught my ear was the show on Friday on 5Live featuring Elis James and John Robins. Both are seasoned comedians and great friends, John asks Elis live on air to be his best man at his soon to be wedding which Elis is moved to gracefully accept. One thing that struck me was a comment that Elis makes about John. He tells the tale of how in 2015 John took a look at his life and rebranded himself. John then takes up the story revealing that he was unhappy with who he was and where his life was going at the present time. He sealed himself away for a weekend and drew up a plan to rebrand himself telling all his friends and colleagues that the new John 2.0 was going to be launched that Monday
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Like John if you need a Brand Strategy Agency for buiness then https://www.reallyhelpfulmarketing.co.uk/marketing-and-strategic-development-services/brand-strategy-agency are worth a call. As they will tell you, the process is not easy and it is hats off to John that he was able to pull this together and stick with it. As Elis dutifully confirms, he is very much a different person for it..
Perhaps we should all look to ourselves and rebrand or see if we are still living true to the values we hold.